Lolly makers cave to social media campaign, again

IF there’s one thing social media has taught us in recent times, it’s that if you whinge about something persistently enough, someone else might just do something about it.

And nowhere has this been more true than in the confectionery industry.

The past six months alone have seen social media-based campaigns conquer to bring back shelved favourites jelly tots, and even have Golden Gaytime ice cream welcomed to our fridges encased in tubs.

And quicker than dessert producers could figure out whether they were engaging in clever marketing or simply indulging bratty behaviour, sweet-toothed keyboard warriors were at it again.

This time they’re campaigning to free their favourite sweets from the confines of party mix packs, and one major lolly brand has caved.

A dedicated fan of gummy peaches & cream was left exhausted and disappointed after rummaging through a large bags of Allen’s lollies only to uncover half-handfuls in of her favourite treat in each pack.

FUENTE: http://www.perthnow.com.au/lifestyle/food/lolly-makers-cave-to-social-media-campaign-again/news-story/86a72c6b46aaae0222cae51802fd7cfd?utm_content=SocialFlow&utm_campaign=EditorialSF&utm_source=PerthNow&utm_medium=Facebook